Thursday, 21 Jun 2012
UKTI helps British agency really stand out in the US
Nunwood Consulting operates in Europe, the United States and Asia-Pacific. Offering a unique service focusing on Customer Experience Excellence, Creative Insight, Commercial Analytics and Strategy Activation, the agency joined UKTI’s support service Gateway to Global Growth to expand their US presence.
Exporting for Growth
In the time it has worked with UKTI, Nunwood’s US presence has grown considerably. In a short period staff numbers have quadrupled and Nunwood has moved into a spacious new HQ in mid-town Manhattan - the third time it has moved offices in New York in as many years. In addition, the company also has an office in Los Angeles and a hub in Seattle.
Nunwood’s Head of Marketing, Stefan Casey, believes UKTI’s support, particularly with grants to attend events and develop marketing materials, has been a great help in Nunwood’s rapid North American growth.
“Having a contact from overseas on the phone to get some advice is such a great help”. Nunwood’s presence in the US was increased through a focus on brand awareness and developing contacts through attending key conferences and exhibitions. This was further bolstered by its 2011 US Customer Experience Excellence Top 100 rankings, which received widespread media coverage. Stefan explained that back in 2010
Nunwood applied for funding to attend additional events and develop its marketing materials - valuable in helping develop new contacts.
These events included The Market Research Event in San Diego and the IIR Shopper Insight and Action event in Chicago.
From the connections made at the latter event, proposals have added up to a substantial seven figure sum.
UKTI’s support helped Nunwood to make the most of attending the event, helping to meet travel cost and funding the development of marketing materials which were tailored to the US market.
To expand and develop its permanent presence in the US, UKTI was able to provide Nunwood with other support. Stefan explained that the advice of a UKTI representative when deciding on location, subsequently setting up the LA office, and on the legalities of carrying out research in the US, proved particularly valuable.
Company: Nunwood Consulting
UKTI Service: Gateway to Global Growth
Industry: Business & Consumer Services
“The people at UKTI are professional, friendly, will go out of their way to assist you.”
As well as reinforcing and guiding the decision process on a specific location, UKTI was able to set up ‘meet and greet’ appointments with contacts in LA and other companies who had recently moved there.
“I would highly recommend speaking to UKTI - go to its workshops and conferences to build up that picture of export. The conferences we attended overseas were very positive and helped point us in exactly the right direction. Working with UKTI is low cost, low risk, with high returns.”
Read the full case study of how UKTI helped Nunwood Consulting.
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