Image: Puffa Pouch

Puffed up

Company Name: Pasante

Since 2000, Pasante has been an independent, family-owned and run company based in West Sussex. Specialising in condoms and lubricants, in recent years the company has expanded its range of products to include sticking plasters, diagnostic kits, disposable gloves, ultrasound probe covers, and a range of professional screening test kits.

In 2008, Pasante was approached by a man who had designed a lightweight cover for his son’s asthma inhaler. He was looking for some help in distributing the product, and the company agreed to get involved. Today the ‘Puffa Pouch’ comes in six eye catching designs, and can be worn, carried on a key ring or clipped onto a bag or clothes.

“Of the half a million asthma attacks that resulted in patients being hospitalised last year, 75 per cent could have been avoided if an inhaler had been to hand,” says Lawrence Boon, Managing Director of Pasante. “We know that children in particular are too embarrassed to carry inhalers with them, but the Puffa Pouch takes away the stigma, and makes it a fashion accessory. Having it clipped on to their school bag, sports bag, or coat ensures that they are never without it. The Puffa Pouch also keeps the cap securely in place, so the inhaler doesn’t get filled with dust, but delivers clean medication at the crucial moment.”

The full case study can be accessed from Related Content.