Friday, 16 Jul 2010
“Local people will always understand their market better than we ever could. So, we find reliable partners who have first hand knowledge from the end user about our products, which they feed back to us”
Ryan Swaine, International Sales Manager at Viamed
Image: Medical oxygen sensors and oxygen monitoring equipment
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Company Name: Viamed Ltd
Founded in West Yorkshire in 1976, Viamed started out as a distributor of medical oxygen sensors and oxygen monitoring equipment for the UK. Having worked with Teledyne Analytical Industries, a US manufacturer of medical equipment in the early 1980s, the company secured the rights to become Teledyne’s master international distributor for its medical products in 1992.
This was a significant turning point for Viamed, signalling an opportunity to expand into international markets. Today, the company has over 20 different products in its range, which it exports to Europe, Japan, China, the Middle East, Africa and South America.
“All of our overseas markets are looked after by local distributors,” says Ryan Swaine, International Sales Manager at Viamed. “Local people will always understand their market better than we ever could. So, we find reliable partners who have first hand knowledge from the end user about our products, which they feed back to us.”
The full case study can be accessed from Related Content.