Friday, 02 Jul 2010
“UK Trade & Investment gave us more credibility and our case was taken more seriously as a result”
Tradell Sa
Bombay Sapphire gin
Positive listing
UKTI helps Bacardi to continue its exports to Turkey.
Bacardi Ltd, one of the largest spirits companies in the world, produces, markets and distributes a variety of internationally recognised premium spirits.
Bacardi Ltd produces two of its key international brands, Dewar’s Whisky and Bombay Sapphire Gin, in the UK. Bombay Sapphire has been exported to Turkey for over 10 years.
When two of the key ingredients used in the production of Bombay Sapphire Gin were banned in Turkey, Tradall SA, part of the Bacardi-Martini Ltd group, commissioned UK Trade & Investment (UKTI) through OMIS to help reverse the decision.
The UKTI teams in Ankara and Izmir worked to resolve this problem with Turkish officials and with UKTI's assistance Tradell was able to apply for a reversal of the banning of the ingredients.
Read more about this story in our case study in Related Documents.
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