Wednesday, 02 May 2012
Image of Vienna
Doing Business in Austria
What are the Opportunities?
Austrians have a generally positive attitude towards the UK, making it a market of opportunity for British exporters. Most Austrian business people, especially the younger generation, speak English.
British goods and services are highly regarded by Austrians, and can succeed if they remain competitive. The main export opportunities for the UK include:
Clothing and footwear – Austrians are becoming increasingly trend-conscious. An increasing demand exists for cocktail, evening and ball gowns. UK suppliers can step in as demand for German and Italian goods declines.
Telecommunications – mobile phone penetration is 92.5%, and all five operators offer 3G services.
Food and drink – there is potential for imports of speciality, ethnic and convenience food. The market for frozen foods and private label products is also growing.
Gardening equipment and pet care products – Austrian households are spending an increasing amount on such products.
Financial services – There is potential in the provision of innovative products and services.
Environmental/renewables – As a leader in environmental technologies, Austria is an ideal place for the introduction of new, innovative products and technologies in the field of environmental technologies and small/medium scale renewable projects.
Guide to Doing Business in Austria
UKTI has produced a guide aimed at companies experienced in overseas trade who are new to doing business with Austria. This guide aims to provide a route map of the way ahead, together with signposts to sources of help.
Preparing to Export
How to do Business
What are the challenges
How to invest in Austria
For information on your sector in Austria including characteristics of the market, opportunities and key contacts, please check out the latest sector reports.