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Monday, 03 Dec 2012


Still from UKTI video on social media marketing

Get online and prosper : watch UKTI videos on localising international websites for foreign target markets and effective social media marketing.

Still from UKTI video on social media marketing

Still from UKTI video on social media marketing

Online Exporting

Whether you‘re new to exporting or an established exporter you should consider taking advantages of the growing opportunities to do business online.

Want to optimise your website for international trade? Join a UKTI masterclass

Potential benefits of online trading can include:

  • A route to international exposure

  • Reduced costs

  • The chance to win business in new markets

  • Opportunities for new products to be developed

Making the most of online trading could include:

  • Optimising your website for an international audience e.g. through use of foreign language content

  • Using social media channels to reach new customers

  • Selling your goods or services through your website

  • Participating in e-market forums where products/services are bought and sold

How UKTI can help

Export Communications Review (ECR) – this scheme offers companies an on-site review of the way the company currently communicates with their export markets. This typically includes a review of the company’s website and other digital communications. Food company Cereform used ECR to help them adapt their website for the German market, with great success. Read the case study here

Local International Trade Advisor – advice and support from UKTI experts in your region on how to grow your business through international trade

Business opportunities - A free online service providing c500 sales leads per month identified by UKTI's global contacts network.

British Business Club - An online, one-stop-shop, which brings you up-to-date details of networking events, business activity, news and potential partners around international sports events, boosting the opportunities for UK companies to make valuable international business connections.

Other useful sources of information

How the web can power your exports

Successful companies tell us how websites and social media have powered their exports

GOV.UK has information on invoicing and taking payment from customers online, and online and distance selling for business

E-market Places - Non profit project funded by trade promotion organisations in Canada, Norway and Spain aimed at making it easier for companies to use e-market places

Marketing Donut - This site provides a comprehensive overview of internet marketing which is applicable to home and overseas markets.

Thrive Online - A series of one-day face-to-face interactive and practical workshop to help bring to life your online marketing plan. Provided by Barclays Bank in association with five online marketing companies.

Enterprise Nation site which has a broad coverage of ecommerce topics of relevance to exporters. It also produces free guides on topics such as business use of Facebook.

Growing Business Online Training is an interactive online course produced by Pearson and Google

Amazon's Global Selling Manual covers various topics on successful international e-commerce

Chartered Institute of Marketing and the Institute of Direct and Digital Marketing offer training courses on digital marketing

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