Debenhams unveils German site

Debenhams has lifted the lid on a new website designed for the German market.The iconic British firm is the first UK department store to design a website specifically for Germany.

The site - www.debenhams.de - is entirely in German with transactions carried out in euro rather than pounds. The website forms part of the company's plans for overseas expansion, which will see it deliver to a further 34 nations.

Debenhams Online Director Simon Forster hailed the new website along with Trade and Investment Minister Lord Green, who said the move highlights the international kudos of British brands.

Lord Green said: “The launch of Debenhams.de shows the power of British brands and their popularity with consumers the world over. It will enable German shoppers easier access to unique British design-led products, boosting our exports with Europe's largest economy.”

The latest international drive sees Debenhams, which has 164 stores in the UK and Ireland and its Magasin du Nord chain in Denmark, delivering to 41 countries in total.

Forster added: “Our mix of famous British designers and heritage products is expected to attract thousands of new customers to Debenhams.de.

“With the second largest e-commerce market in Europe after the UK, Germany has consistently been one of our top performing countries online and now German shoppers will benefit from their own bespoke website.”

© Press Association 2012