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Advertising

The most important centre for advertising in Europe, the UK vies with the US for global industry leadership, delivering world-class communications to national and international clients every day.

Admired around the world for their creativity, UK advertising agencies have produced some of the most recognised and innovative advertisements of recent years, both at home and abroad.

Marketing messages

UK Trade & Investment has developed the following key advertising messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK advertising industry as a whole.

The messages are backed up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK advertising businesses marketing themselves overseas.

• The UK advertising industry is an important contributor to the UK economy and is admired around the world for its creativity

• UK advertising agencies are world leaders in professionalism, training and effectiveness monitoring

• The UK is a powerhouse for ‘state-of-the-art’ television, print and digital production services

• UK advertising is among the most advanced in the world, forging ahead of the global pack in its integration of communication channels and digital innovation

• UK advertising is at the heart of one of the most multicultural and historically creative countries in the world, leaving it perfectly placed to produce brand communications for global and local application