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Digital Media

The UK has one of the world's most advanced industries in digital media.

Supported by the country's position as a leading global hub for innovation, R&D and entrepreneurship, it combines cutting-edge digital technology and creativity in areas such as TV, film and radio production, music, video game development and mobile telecommunications.

The UK has had a number of globally renowned achievements in digital media. It pioneered both digital television and radio; has played a major role in the development and deployment of higher-speed broadband; and is a key player in the development of mobile, small-screen content.

Marketing messages

UK Trade & Investment has developed the following key digital media messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK digital media industry as a whole.

The messages are backed up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK digital media businesses marketing themselves overseas.

• The UK digital media industry is strong, economically sound and thriving. It is a pioneer of new and old media technologies, and is backed by an economy that is supportive of innovation, R&D and entrepreneurs

• The UK has the strongest, most embedded digital audience in Europe. It accesses the web across some of the most saturated technologies in the region

• UK consumers are the most active digital-content producers in the world, engaging in new media technologies early, inspiring global debates and setting the bedrock for future innovations

• The UK’s new media scene is an active, vibrant and nourishing place to work. As a world leader in digital media developments, the UK is host to a network of innovative, grassroots events and international conferences, encouraging a culture of exchange and support