Thursday, 29 Mar 2012
Image – Advertising for film Treacle Jr.
Advertising marketing message: 2
UK advertising agencies have been remarkably successful internationally in the last 25 years, effectively overturning US domination in the industry.
The UK advertising industry is explicitly business focused, with effectiveness and business results at the heart of all its campaigns.
The UK has the most responsible advertising system in the world. It sets the standard in successful self-regulation, being governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.
The UK advertising industry is unique in the world for the development of outstanding staff talent through qualifications, craft-skills training courses and the Continuous Professional Development standard.
The UK is the leader in media research, developing innovative new schemes such as TouchPoints, which provides UK agencies with an increased understanding of consumer and media communications. (1)
The UK advertising industry is highly entrepreneurial, with a very high level of start-up companies. The significant competition that this generates pushes innovation and added-value high onto the agendas of all UK-based advertising agencies.