Image – Welsh pop singer Duffy

Music marketing message: 6

The UK media are strongly supportive of the music industry and provide a range of rich environments for performers and audiences.

• The UK is respected worldwide for the quality, diversity and sophistication of its media landscape.

• The BBC remains a crucial ally of the music industry, helping to break new talent, especially via BBC Radio 1 and BBC 6 Music. BBC Radio 3 continues to offer a high-quality service for classical music enthusiasts and promotes young talent through its New Generation Artists programme. (1)

• The UK's commercial TV and radio sectors provide strong national and local competition for the BBC, enhancing choice for music-lovers in all genres.

• A huge range of English-language music websites drives interest in the sector and stimulates the legal download industry. Examples include iTunes, Last.fm, Rhapsody and Pandora.

• High-quality music supplements form a regular part of many UK national newspapers, e.g. Observer Music Monthly. The UK has a wide range of specialist music magazines, such as NME, Q and Mojo.

Sources

1. www.bbc.co.uk/radio3/classical/newgenerations/