Thursday, 29 Mar 2012
Film marketing message: 1
The UK film industry is big on innovative ideas, creativity and skills and is a major contributor to the UK economy.
The film industry in the UK has grown significantly over the last 25 years. On the production side, there has been a steady rise in the number of UK feature films made, from an average each year of 43 in the 1980s to 83 in the 1990s and 136 since 2000. (2)
In 2010, the UK film industry had a total turnover of £7.2 billion.(1)
UK film exports came to an all-time high of £2.1 billion in 2010, up from £1.5 billion in 2009. The UK film industry achieved a trade surplus with the rest of the world of over £1.5 billion in 2010, up more than 68 per cent on 2009. Exports in 2010 were 201 per cent higher than in 2001. (1)
Characters and stories created by UK authors enthral film audiences around the world, while UK film directors, actors, technicians and crew have made a huge impact on films internationally. These talents play an important role in projecting the UK's creative abilities - across the globe. Important and famous names include Danny Boyle, Sir Sean Connery, Daniel Craig, Richard Curtis, Dame Judi Dench, Keira Knightley, Colin Firth, Sir Ian McKellen, Christopher Nolan, Ridley Scott, Kate Winslet and David Yates.
Ten of the top 20 global box-office successes of the last 11 years are based on novels by UK writers, more than half of the top 200 films released worldwide since 2001 have featured UK actors in lead or prominent supporting roles, while 24 have had UK directors. (1)
Film has made a positive contribution to the UK balance of payments every year since 1995 (1). The UK film industry contributed more than £4.6 billion to UK GDP in 2011. (2)
The UK has the third-largest consumer market for film in the world. It was worth an estimated £4 billion in 2011, 7 per cent of global revenues. (1)
Films depicting the UK are responsible for generating around a tenth of the country’s overseas tourism revenues.. This is worth some £1 billion to UK GDP (2). Exporters also benefit from the part that UK films play in establishing and reinforcing the country's image and 'brand', as well as from the product-placement opportunities that they offer. Sales of books, CDs, computer games, toys, models and film-inspired fashion are all boosted as a result of a strong and successful core UK film industry. (2)
Total UK film production activity increased to £127 billion in 2011, the highest figure recorded. This was due to record levels of inward investment (over £1 billion). (1)
Over 62,000 people worked in the UK film industry in 2011, an increase of 13,000 on 2010 (1). In total, the industry supports 117,400 jobs. (2)
The UK film industry provides jobs for some of the country's most highly qualified workers, with 70 per cent of the production workforce university educated. (2)
The film industry is one of the UK's more carbon-friendly sectors. It is taking proactive steps to measure, manage and reduce its carbon footprint.
1. BFI Statistical Yearbook 2012
2.The Economic Impact of the UK Film Industry, Oxford Economics, 2012