Duffy

Music

The UK is home to a thriving, constantly evolving music industry. From The Beatles, David Bowie, The Sex Pistols and Queen to Radiohead, Coldplay, Adele and Mumford & Sons, the UK continually breaks new ground in popular music.

It also nurtures and showcases the talents of world-class classical and jazz artists such as Vanessa Mae, Katherine Jenkins, Courtney Pine and Gwilym Simcock.

Music is a major UK export, worth around US$2 billion annually. Along with the US, the UK is one of only two net exporters of music globally, with British acts enjoying huge critical success and multi-platinum sales in domestic and worldwide markets.

Marketing messages

UK Trade & Investment has developed the following key music messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK music industry as a whole.

The messages are backed up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK music businesses marketing themselves overseas.

• The quality and originality of UK music makes it a major influence on world tastes and trends

• The UK has a strong track record in developing and promoting the international careers of its talented composers and performers. It consistently delivers acts that break across international territories and sell in markets right across the world

• The UK music scene is diverse and eclectic, with a hunger for musical innovation of all kinds

• Leading creative talents in all fields of the music business are drawn to the UK, attracted by its vibrant creative reputation, cultural diversity and rich musical tradition

• The UK has a productive tradition of collaboration between the music industry and other creative industries, generating a wide range of commercial and creative opportunities

• The UK media are strongly supportive of the music industry and provide a range of rich environments for performers and audiences