Stage performance

Performing arts

The performing arts is one of the largest and most highly diverse sectors in the UK creative and cultural industries, with players ranging from large commercial organisations to micro-businesses.

Marketing messages

UK Trade & Investment has developed the following key performing arts messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK performing arts industry as a whole.

The messages are backed-up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK performing arts businesses marketing themselves overseas.

• The UK is known internationally for the presentation of professional performance, including theatre, stand-up comedy, live literature, musicals, opera, classical music, dance and ballet, hip-hop, street performances, carnival and circus

• Innovative UK talent performs all over the world – and, in return, great international performers come to the UK

• UK performing arts organisations are connected to each other, to other sectors of society and to the international scene

• The UK is home to a wide range of world-class institutions for performance art education and training

• The UK can offer world-class production facilities and technical skills and leads the world in developing the cultural leaders of tomorrow