Wallace & Gromit –image courtesy Aardman Animations ©

Television, Film, Animation

The UK has flourishing screen industries, with world-class expertise in television, film and animation.

Marketing messages

UK Trade & Investment has developed the following key television messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK television industry as a whole.

The messages are backed up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK television businesses marketing themselves overseas.

Television

The UK television industry is a major international success story. It produces thousands of hours of content each year – much of which is exported overseas.

Series such as Downton Abbey, Spooks, Sherlock, Life on Mars, Doctor Who and Midsomer Murders have secured unprecedented success in the international arena, as have innovative formats such as The X Factor, Masterchef, Who Wants to be a Millionaire?, Strictly Come Dancing, Dancing on Ice and Top Gear.

Television - marketing messages

• The UK television industry has a truly global reach and appeal and international exports of UK TV programmes have grown steadily in recent years

• The UK television industry, which is characterised by a strong independent sector, has an unrivalled international reputation for the quality, quantity, creativity and diversity of its programming

• The UK television industry is known worldwide for its pioneering spirit and innovation, and is a world leader in the field of digital broadcasting and the development of broadcasting technology

• The UK television industry produces a highly successful range of spin-off products, such as DVDs, books and websites, which are enjoyed and accessed by people all over the world

• The UK television industry plays a pivotal role in the UK’s society, economy and national wealth creation

Film

The UK film industry wins respect, audiences and awards all over the world. Leading studios such as Pinewood, Shepperton, Elstree, 3 Mills and Ealing excel at a wide range of film genres, while British actors, directors and writers work on films produced across the globe. One of the world’s most desirable locations for shooting, the UK provides a film-friendly environment for all productions, at both the pre and post stage.

Film - marketing messages

• The UK film industry is big on innovative ideas, creativity and skills and is a major contributor to the UK economy

• The UK is a world leader in film production, excelling at everything from independent and blockbuster features to shorts and from animation and drama to documentaries

• The diversity and quality of UK films and talent resonate across borders, cultures and societies, winning respect, audiences and awards all over the world

• The UK is an international hub for film in the digital age, working in partnership and collaboration with counterparts around the globe. Its excellence in technical innovation and the depth and expertise of its skills and services make the UK a world-class production partner at home or abroad

• The UK provides a film-friendly environment for all productions, at both the pre and post stage. The favourable tax system and infrastructure for inward investment and co-production, the enthusiasm of the UK public and Government, unique shooting locations and the multitude of entertainment options open to visiting and domestic productions all make the UK an ideal place to produce

Animation

The UK’s growing animation sector is dynamic, innovative and increasingly enjoys global recognition. Home to distinct and successful centres of production excellence nationwide, it excels in a wide range of genres, including pre-school storytelling and design animation and short film animation. The UK is also a leading producer of computer-generated animation and visual effects for video games, TV commercials and feature films.

Animation - marketing messages

• The UK is considered a world leader in animation and offers internationally renowned expertise in a wide range of specialisms

• The UK is renowned for the quality of its highly educated and trained workforce and its nurturing of top animation talent

• Animation is one of the most rapidly expanding areas of creative endeavour and technical development in the UK

• The UK has an excellent reputation for creativity, innovation and technology in animation