Image – Woman playing on a handheld device

Video Games

There are few more successful producers of video games in the world than the UK. From Tomb Raider to Harry Potter to Grand Theft Auto, UK-made video games rank among the most popular in the world.

The UK has the fifth-largest games development sector globally in terms of revenue and the largest in Europe, contributing some £1 billion to national GDP. Key centres include Brighton, Cambridge, Dundee, Guildford, London, Liverpool, the Midlands, Newcastle and Yorkshire.

Marketing messages

UK Trade & Investment has developed the following key video games messages for you to use in your marketing materials.

Incorporating these messages into your own communications is a great way to increase the impact of your marketing, and make sure your business benefits from the reputation and achievements of the UK video games industry as a whole.

The messages are backed up by a wealth of supporting evidence, facts and statistics - making them a unique resource for UK video games businesses marketing themselves overseas.

• UK video games developers are globally renowned for their innovation, creating diverse and eclectic interactive entertainment widely regarded for its excellence by an international audience

• The high quality of the output from the UK video games industry reflects a strong bedrock of technical talent and training

• The UK games audience is one of the best established in the world. It is characterised by engagement, diversity and progressive attitudes to games

• UK video games developers are engaged in social issues, striving to create content that makes a difference

• UK creative talent from all sectors works together to produce evocative and innovative multi-platform media opportunities