Infomill ready to inform US Market.

Derbyshire based company Infomill has continued to forge successful partnerships with US clients thanks to the help and support of UKTI.

A technological company, Infomill publishes product support guides and parts information on electronic mobile devices on behalf of some of the biggest industrial names in the world to improve their aftermarket productivity and drive down costs.

The company, which already boasts an impressive client portfolio including names such as Toyota Industrial Equipment, Hitachi, British Gas and NPower is now extending its business activities in the US following an extensive marketing strategy review assisted by support obtained through UKTI.

Infomill’s CEO Jonathan Ralphs was selected by UKTI to participate on a Business Marketing Strategy course at the world-leading Kellogg School of Management at North Western University in Chicago.

The week long intensive marketing programme covered many marketing techniques and strategies used by business in the rapidly changing American corporate world.

Jonathan Ralphs from Infomill said: “The professors at Kellogg were amazing; it was one of the most exciting and challenging weeks I have ever had in my business life.

“The marketing programme confirmed some of the views I already held in our innovative and pioneering work and challenged others. My time at Kellogg, and the subsequent time I spent in the US visiting partners and potential clients allowed me to take a step back and look at my company afresh.

“I am a big fan of the Kellogg US Marketing programme and I have endeavoured to put into practice everything I learnt. I have a lot to thank UKTI and the course sponsors for.”

Chris Johnson, International Trade Advisor at UKTI East Midlands said: “Infomill is enjoying rapid success in the expansion of its services to America.

“I had spent time with Infomill getting to understand their international growth ambitions and helping them look beyond their existing success in the US market. I knew instinctively how Jonathan could benefit from the US Marketing programme to help take Infomill forward. I am delighted that Jonathan was selected and obviously managed to get so much out of the experience. The immediate re-evaluation of their marketing strategy and recent new US contract award is a real testimony to the positive impact the Kellogg Business School programme can have on ambitious companies like Infomill.”

For more information contact the East Midlands International Trade Team:

Email: Simon.Grandidge@uktiem.co.uk