Bicycle clothing company sets up base in London

San Francisco-based company Mission Workshop has opened its European headquarters in London, it has announced.

The company, which creates bags, clothing and shoes for urban cyclists and travellers, is located in the Old Truman Brewery in “thriving” east London, after it struck a deal with handmade bike builders 14 Bike Co.

The building includes retail space that covers the whole of the Mission Workshop product line as well as the full range from 14 Bike Co.

In addition, the new headquarters will also act as a distribution hub to serve the rest of the UK and Europe.

The new hub means Mission Workshop will be able to provide customers with inexpensive and duty-free products from its range. The company revealed it will now offer flat-rate shipping costs on all orders within the EU.

Bosses at the company also announced the launch of the new European website, with order fulfilment located in the capital and in Amsterdam.

Bart Kisser, Director at Mission Workshop, said: “We felt the time was right to set up shop in London. Over the last 15 years we have been fortunate to be part of a larger network of cycling enthusiasts from around the world.

“London is known for having a thriving bike community with passionate riders, we love being part of the scene, it was a natural transition for us, and it felt right.”

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