Monday, 03 Dec 2012
Still from UKTI video on social media marketing
Whether you‘re new to exporting or an established exporter you should consider taking advantages of the growing opportunities to do business online.
Potential benefits of online trading can include:
A route to international exposure
The chance to win business in new markets
Opportunities for new products to be developed
Making the most of online trading could include:
Optimising your website for an international audience e.g. through use of foreign language content
Using social media channels to reach new customers
Selling your goods or services through your website
Participating in e-market forums where products/services are bought and sold
How UKTI can help
– this scheme offers companies an on-site review of the way the company currently communicates with their export markets. This typically includes a review of the company’s website and other digital communications. Food company Cereform used ECR to help them adapt their website for the German market, with great success.
- An online, one-stop-shop, which brings you up-to-date details of networking events, business activity, news and potential partners around international sports events, boosting the opportunities for UK companies to make valuable international business connections.