Thursday, 16 Aug 2012
Indian businessman talking on a mobile phone on a train.
Athena Business Psychologists
Right from the start, Anjana intended to target the Indian market for her new business. She got in touch with her local UK Trade & Investment (UKTI) office in the East Midlands, and a trade adviser helped her to identify the right way to launch the business in India. Anjana then visited the UKTI team in New Delhi and began to plan a seminar entitled ‘Enterprising Women Leaders in Business’, in the gardens of the British Embassy. Through its Overseas Market Introduction Service (OMIS), UKTI in India put together a list of people to invite to the event. It was a great success, allowing Anjana to not only raise the profile of her company, but also to make strong local contacts.
“UKTI helped us to reach people that we couldn’t have accessed alone,” says Anjana. “The in-country UKTI team gave us on the ground support and were an excellent sounding board for us.”