Friday, 07 Dec 2012
The GREAT campaign will promote Britain abroad as a place to invest in and as a place to visit, highlighting all that is best about the UK.
The campaign will focus on 10 areas of British excellence, all underlining how the UK is one of the very best places to visit, study, work, invest and do business.
The campaign brings together all our overseas activity to promote Great Britain under a common banner, so that Britain speaks with one voice.
Details of the launch with quotes from David Cameron, Vince Cable and Lord Green are in our press release.
The 10 pillars of the GREAT campaign are:
The #shareGREATBritain campaign - how UK businesses can get involved
VisitBritain has launched an exciting campaign to encourage UK businesses and the UK public to invite their friends, family and past customers based overseas to visit them in Britain during 2012.
They've developed a toolkit to help businesses leverage the campaign, including advertisement templates and a Facebook app through which you can invite people to visit your region of the United Kingdom.
Get the resources and find out more about the campaign on the VisitBritain website