Thursday, 29 Mar 2012
Image – © Courtesy of igloo Books
Publishing marketing message: 5
The UK is home to major commercial publishers with a creative output in new publishing which rivals that of the US and China and outstrips that of their European and Japanese competitors.
The UK’s special literary heritage and vibrant modern creative scene drive not only a thriving book trade, but also seed creativity in other sectors, like film, television and theatre.
34 of the top 200 films at the world box office in 2001-2010 were based on stories and characters created by UK writers and together have earned more than billions of pounds globally. 10 of the top 20 global box-office successes of the last decade are based on novels by British writers. (1)
The UK’s school, college and higher education systems have relied almost entirely on textbooks and other learning resources supplied by the country's commercial publishing industry.
UK publishers play a major role in the support of the research, scientific and professional communities.
UK publishing plays a pivotal social and recreational role. Supported by government, UK publishers have been at the forefront of campaigns to support literacy and reader development.
All facts and figures sourced from The Publishers Association, apart from:
1.BFI Statistical Yearbook 2011